5 Reasons That Proves Services of Professional Logo Maker is Important.

As an entrepreneur, you might have to address thousands of concerns during your office activities, so you may tempt to overlook the need for expertly crafted brand identity. But, employing the services of professional Logo Maker is the vital step in the process of upholding and establishing a successful brand.

They focus on creating the right brand symbol that attracts the potential customers in a first glance and communicates the brand idea successfully. They create brand symbol with such flexibility and moderation that it looks consistent in all the marketing areas.

The five reasons listed below focuses on the importance of professional logo maker:

1. Brand Recognition & Identification

Your organizations brand image starts with a great and unique logo design and grows to each part of your business. The design needs to attract your potential customers in a way that it looks creative, alluring, functional and professional. Your business should provide instant connection to the exceptional product offerings and for that you need a professional designer to build that sort of connection.

1. Strengthen the sense of commitment

A professional designer creates unique brand identity that helps your employees to stay connected with design that represents your brands. A strong brand symbol effectively strengthens customer’s commitment and enhances company’s performance. Customers who are strongly committed to a business identity have a very positive brand attitude.

• Reflects professionalism and increases brand loyalty

A professional brand symbol portrays that your organization is trustworthy and customers can easily rely on your company. A poor brand mark might cast an unfavorable light on company, and it becomes hard to break the opinion that your business can’t afford a proficient design.

1. Conveys your brand story

A unique brand symbol with lively colors, tagline and text helps to easily convey your brand story to your potential customers, dealers, investors and suppliers. An informative brand symbol has the ability to transmit the ideas which is impossible to express with words alone. Professionally designed brand identity creates a positive impression and helps in avoiding misunderstandings.

1. Efficiency and Productivity

A strong brand identity increases visibility and creates brand awareness. As corporate symbol creates a huge impact on the perception of clients, customers and other various stakeholders, a poorly designed corporate emblem negatively impacts the productivity and workplace efficiency.

Source Taken From : 5 reasons that proves services of professional logo maker is important

7 Ways to optimize your Facebook fan page SEO

Seven  approaches to optimize your fb fan web page search engine optimization right now:

1. Pick the high-quality call on your fb fan page

This could sound like a no brainer. But, it's the maximum fundamental step in terms of optimizing your logo on fb, and is likewise the most crucial.

There may be always the temptation to stuff your fan web page name with lots of key phrases, like "bob's bakery - muffins, bagels, cookies, breads - catering & activities." in reality, having a call like this could harm your viral growth rate internal facebook. If you appear too spammy, your enthusiasts could be much less probably to interact along with your web page, not to mention percentage posts and updates with their pals. In truth, people may even cover your updates from their information feed - consider the horror!

Do not be too customary either, though. Fb's intent in the back of fan pages is they constitute actual groups, manufacturers, personalities, and so forth. Through choosing some thing too standard, like journey, sports activities, fishing, and many others., you run the danger of facebook shutting down your potential to submit updates and attain out to new fanatics.

Short tip: the primary word to your fan web page identify is given the most weight (importance) through google.

2. Create a custom fan web page arrogance url

After your fan page has 25 likes, facebook offers your you the capability to create a unique url (or usernames as facebook calls them) for the page. Due to the fact urls are closely weighted by search engines, it is important that your fan page url displays an issue of your commercial enterprise.

If, via some misalignment within the stars, you find that another fan web page has claimed your business' call already, make certain to consist of what your enterprise is ready inside the url.

You may test out some special username options facebook gives earlier than selecting your one on your fan page.

3. Use key phrases in strategic locations for your fan page

Much like conventional web sites, key-word optimization is the maximum fundamental shape of on-web page seo. The maximum vital pieces to be aware of are the about section, challenge, and business enterprise description, on account that these areas are truly pulled from your fan page as seo factors.

Right here is an example of ways a search engine could index your web page:

Search engine optimization title = your fan page call
Meta description = fan page call + the approximately segment of your page
H1 = your fan web page name



To optimize your page for nearby searches, it's miles very crucial to consist of your address, town, state, and zip. For product-associated searches, the company overview, challenge, and products fields need to be filled in together with your appropriate facts.

Short tip: similar to your website's meta records, you may want to keep in mind the usage of a short, 140- person description to your fan page so your complete message shows in the search engine's snippet.

4. Encompass your cellphone number and address

As sudden because it sounds, there are a terrific quantity of businesses out there that do not encompass this kind of data on their fan page. As a majority of your income can be from on line traffic, it is able to appear to be now not quite so important so that it will include. However bear in mind, indexing your emblem for nearby search results is critical to developing your facebook fan web page.

Similarly, google places higher importance on pages with unique data like your commercial enterprise's phone range and cope with. So, pages that include this sort of facts can efficaciously growth your logo's typical search engine optimization.

5. One way link to your fan web page on existing channels

The extra inbound links to your page, the extra authoritative your web page is consistent with google, and you will be ranked higher. That is why it's miles very essential to bloggers after they have their content material related to from different web sites, blogs, and so forth.

This identical principle applies on your facebook fan web page. So, in which it is appropriate, include a link in your fan page out of your different virtual channels, like your website, blog, and twitter profile.



6. Optimize fb fan page repute updates

While posting updates to your fb wall, keep in mind that the first 18 characters of a fb put up serve as the meta description. So, take advantage of the choice whilst facebook activates you to "write some thing..." considering that text may be considered the search engine optimization title for that update. Together with direct links in your small enterprise website to your updates is likewise a terrific practice to comply with.



Brief tip: similar to your fan page's name, google places a higher significance on the first word of your update, so you may want to remember making that a key-word.

7. Search engine optimization for fb notes

Fb notes is some thing this is very underneath-applied. Whilst used as it should be, fb notes can offer your fan page with an powerful manner at increasing your usual search engine optimization. The seo factors pulled in from facebook notes are:

Search engine optimization title = the title of your notice
Meta facts = your fan page call wrote a word titled, your be aware's name

Facebook notes offers your web page the potential to create a couple of "pages" beneath the primary fan web page. Notes are also a good manner to extend on special offers or events that your commercial enterprise is website hosting and feature them indexed in serps.

Bottom line for fb fan web page search engine optimization

Keep in mind that the overarching goal of fb seo is including to the fee of your standard logo. It's miles important to be aware of the assessment between uncooked visitors and engagement stage.

At the same time as the usage of the methods above can assist boost your serp ranking, the most crucial component is that it coincides with an extraordinary product and incredible engagement to develop your following.

WHAT IS SEM?

Where do you move when you are seeking out information at the net? If you're like the general public then you definately just replied that you could glaringly use the engines like google for your quest to discover facts. This is precisely in which you must be advertising in case you are an internet commercial enterprise looking to reach more clients. In the end, if you can attain them at the engines like google, then you may be capable of target them based particularly at the key phrases and terms they may be looking.

LINK BUILDING SERVICES

For maximum internet site designers, seo is the maximum essential part of their whole advertising scheme for his or her internet site. The maximum hard piece has to cope with building hyperlinks. That is part of seo that may’t be controlled through the web clothier because it isn’t created on their very own internet site, and so they need to appearance to out of doors resources. This isn’t a very easy challenge, but, there are hyperlink building services to be had!

Pace is key

You will want to get your hyperlinks up as quickly as possible so that you can start to carry in new site visitors. This will increase the amount of sales you will receive out of your product, as you won’t ought to wait around with a completed internet site just for search engines like google and yahoo to pick up to your links and improve your ratings.

What is SEO and how can you use it?

You could have heard the time period seo tossed round lots these days. Evidently the whole global is humming with about this term, but you may simply be wondering what exactly it is. Search engine optimization is seo, and it's miles the system of supporting to get your internet site observed via people who are the use of the search engines like google and yahoo to do their on line information searching. Due to the fact that in reality anybody searches for his or her records this manner, it is not unexpected to discover that this is one region where you're surely going to need to be advertising closely.

Chain response, a lead on line advertising enterprise can assist to make your purpose of having observed by way of those using search engines like google a reality. We help clients to reach out to a bigger audience through focused on the right keywords and terms which might be in all likelihood to be used by folks that are searching for the styles of products or services that you are presenting.

Now not simplest do we provide generalized seo offerings, however we additionally help our customers to slim in on their capacity clients by providing personalized services to local areas. Via narrowing down the scope of the undertaking like this, we are supporting to make sure that our customers are getting the maximum cost for his or her greenback. In the end, we do no longer need our customers to ought to spend extra of their cash than genuinely necessary so that it will get their marketing initiatives executed.

You want an seo employer because it’s an honestly essential carrier in the current world and we are the business enterprise to get this carrier from. We've got helped numerous clients to achieve their goals of getting a bigger purchaser base that they can come to rely upon for boom inside their enterprise. This is some thing that we're very happy with, and we are hoping that you'll touch us to find out more.

E-COMMERCE SEO AND YOUR BUSINESS

No longer most effective does globalization affect our communication methods, however additionally our buying conduct, obligating business proprietors to search for a common way to market it and alternate their goods and offerings. This is exactly how e-commerce turned into born.
After integrating e-trade into your site, it's miles crucial to polish the e-commerce machine to make it more seen to and approachable by means of visitors, who can be transformed into clients – in different phrases, the main cause of seo.

When faced with truly equal web sites that share the same concept and internet additives like a shopping cart, a checkout page, and product classes, search engine optimization now not relies upon on the fundamental components of web sites in preferred, but upon innovation. Optimizing an e-trade site may be complicated, because it needs unique techniques for you to beautify the page’s ranking on the search engine consequences pages.

A full on-page optimization have to be completed, which includes essential modifications that can be carried out to any website online, however few of these elements must be taken right into a deeper consideration on the subject of e-commerce search engine optimization. Usability is one thing this is essential for e-commerce pages because consumer-friendly web sites will increase conversions, so that it will mechanically cause boosting the agency’s ROI
. Some other function is the web page’s wealthy textual content, which includes a concise summary of a products’ score, charge, class, and more. Optimizing this location will appeal to users, offer the hunt engine with information about the product, and boom the web site’s site visitors.

Ultimately, ensure there’s an area for customer opinions, as they're the satisfactory and maximum direct way to apprehend your customers’ courting together with your product or service. Client feedback is the key for any successful e-trade web page, as this will boom the conversion fee as well as your content material extent, due to the reality that more reviews will result in greater content, and clean, latest critiques will cause sparkling content material.

A one hundred% seo-pleasant webpage is what any commercial enterprise proprietor objectives for, as being on the first web page of the hunt engine result pages isn’t sufficient anymore – you need to be ranked at primary on your e-trade business to carry out at its fine.

8 Great On-Page SEO Techniques

1. Web page titles
Your page titles are one of the maximum vital seo factors to your site. Every of your pages & posts need to have its personal unique title, which incorporates the main key phrases for that web page.
As an instance, you can write a blog publish approximately a new chocolate cake recipe which you have attempted. It's miles consequently vitally crucial which you consist of ‘chocolate cake recipe’ within your publish identify, possibly “clean chocolate cake recipe” or “ chocolate cake recipe for kids”, etc.

This manner, every time a person searches for chocolate cake recipes in a search engine, your submit has a higher chance of showing up because you have covered the ones key phrases.

2. Meta descriptions
Many humans forget about to consist of meta descriptions for his or her pages. Those descriptions are an crucial location to consist of applicable keywords on your content material, as these are used in the search outcomes while your web page is indexed.
As an example, if we keep to use the ‘chocolate cake recipe’ example, then a very good meta description for that web page could consist of those key phrases and associated ones. So, “this clean chocolate cake recipe is possibly the maximum delicious, mouth watering, chocolatey cake ever made.” could be a extremely good meta description to use, as it's far notably brief, whilst containing some of particular keywords.

3. Meta tags
For each of your pages, you may include a fixed of key phrases within the shape of meta tags. These ought to be all the relevant keywords of your content, which you may have researched previously.
I exploit a wordpress plug-in on my websites known as ‘multi function seo p.C.’. This lets in me to enter all of my meta tag keywords, meta description and page identify at the bottom of each of my posts earlier than publishing. This truely inserts all of the data into your page html layout for you, making your lifestyles a touch simpler.

4. Url structure
Inclusive of search engine pleasant urls for each of your pages is incredibly advocated, as these deliver better crawling. Shorter urls appear to carry out better in search engine consequences, but that isn't the simplest aspect.
Urls that consist of focused keywords, also perform better. The place of those key phrases can also be a major impact. As an instance website online.Com/keyword would carry out better than website.Com/365/738/subfolder/keyword and many others.
As you may see for this web page,

5. Body tags (h1, h2, h3, h4, and so forth.)
While writing your articles, you must break up your content into smaller sections & paragraphs to make it easier for humans to read. These sections may be given heading, that is wherein h1, h2,h3, h4, and many others. Tags are used.
Commonly h1 tags are reserved to your essential page name, with subsequent headings (just like the ones i've used in the course of this publish) being issued h2, h3, and so on. Serps use those to decide what is vital inside your content material. This is why keyword rich headines are more useful than established ones. Ensure you write key-word wealthy headings within the order of priority in h1, h2 and h3 title tags. They may be utilized by many crawlers to differentiate essential content material.

6. Key-word density
Such as relevant key phrases at some stage in your content material may be very essential, as it helps search engines like google training session what your content is set. However, attempt now not to excessively repeat and overuse keywords only for seek engine robots. This will cause your web site being banned from engines like google.
To avoid this, attempt to maintain your keyword density to kind of 2-five%. In case you find this difficult, get out a thesaurus and broaden your writing vocabulary. This way, you are nevertheless writing approximately the equal aspect, with out threat of being banned.




7. Photograph search engine optimization
Using images inside your content material is a outstanding way to make your web site greater visually appealing and split dull chunks of text. You may utilise those photographs to assist improve your web page seo.
All your uploaded photographs have titles, so deal with them just the same as your page titles. Such as applicable key phrases can assist people discover your website when looking on google pics.
You could also include alt textual content and outlines on your pix, making them even more useful with seo.

8. Internal linking
Humans regularly think that the most effective links that count are those from different websites. At the same time as those hyperlinks are critical, these are not the only vital links!
Putting hyperlinks in your other internet site pages, is a tremendous way of enhancing your site and used properly,internal hyperlinks can be a beneficial weapon on your search engine optimization arsenal. Now not handiest does it make it a lot less difficult for your traffic to navigate round your website and find all your content, but it additionally guarantees that your site gets well crawled allowing the serps to locate all your pages. It additionally facilitates to construct the relevancy of a page to relevant keywords and terms, while also helping to increase the google web page rank of your pages.
There are some of distinct techniques that you could use to enhance your internal linking structure. The primary being; content hyperlinks and everlasting navigation links.
For bloggers, content links are very useful while used well. Those are links which might be positioned inside your article posts, which redirect humans to different applicable pages on your site. For instance, this submit is centered on increasing visitors on your website, so readers might also discover a post on ‘how to pressure traffic in your blog‘ beneficial. Possibly different humans are simply starting out blogging and need to learn greater.
Precis
These eight techniques are simply some of the approaches that you may enhance your on-page search engine optimization. Any person used independently of the others received’t make a whole lot difference to your website ranking, but while used together, they are able to assist to improve your web page site visitors.
They may help to get your pages running higher, they may assist to get your whole site crawled by search engine spiders, they will assist boom the fee of internal pages and they may build the relevancy of internal pages to precise key-word terms.
So, it can pay to spend some time implementing those to enhance your website!

Difference btw On-page & Off-page optimization

There are many people who are just starting to blog and many more that have run their own site for a while, that don’t know what SEO is and how to implement it!.

SEO simply stands for Search Engine Optimization. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get.

Now, SEO can be split up into two separate categories; On-Page SEO & Off-Page SEO.

On-Page SEO: refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.

Off-Page SEO: refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.

In today’s post we will be looking specifically at On-Page SEO and some of the most effective ways to increase your page rankings on search engines.

Green tea boosts your brain power, particularly your memory

Green tea is the healthiest digest food on the earth in the world of natural health and nutrition for years currently. this {can be} for the most part as a result of new analysis looks to be setting out all the time that finds nevertheless a lot of ways in which during which the regular consumption of tea can profit the body. So far, science has coupled tea drinking to a boosted metabolism, fat loss, improved brain operate, lower risk of cancer, particularly your memory, improved heart health, and stronger immunity system any several different unbelievable advantages.

Here are ten health blessings of tea that are confirmed in human analysis studies;

1.Green Tea contains varied Bio active Compounds which will improve Health.
2.Compounds in tea will Improve Brain operate and cake You Smarter.
3.Green Tea will increase Fat Burning and Improves Physical Performance Stability.
4.Antioxidants in tea might reduces your risk of varied varieties of Cancer
5.Green Tea might shield your Brain in adulthood, Lowering your Risk of Memory issues and different accumulated Aged issues like Alzheimer’s and Parkinson’s.
6.Green Tea will kill bacteria which improves Dental health diseases and lowers your risk of Infection.
7.Green Tea might Lower your risk of kind polygenic disease.
8.Green Tea might scale back your risk of disorder.
9.Green Tea will assist you scale back Weight and Lower Your Risk of turning into corpulent.
10.Green Tea might Decrease Your Risk of Dying and assist you Live Long.
Here's what quantity tea Is Safe to Drink

 Between its metabolism-boosting powers and skill to forestall colds, tea may be a miracle in your mug. whereas there square measure many reasons to sip it day by day, several surprise if one glass alone will give you with the acclaimed advantages. Before you visit city drinking, learn if it's doable to possess an excessive amount of of an honest factor (the results might surprise you).
 If you discover yourself drinking a cup or 2 of tea each day, you are doing things right, suggest 2 to 3 teacups (not mugs) each day, which is able to prove useful to your health. However, drinking up to 5 cups each day has been shown to decrease risk for abdomen cancer. In fact, if you are attempting to slenderize and to spice up your metabolism, the most effective results are seen with drinking seven cups each day.
 There square measure many negative consequences to drinking heaps and plenty of tea. The tannins found in each inexperienced and tea leaf will decrease absorption of pteroylglutamic acid, a crucial aliment that helps decrease birth defects. If you're pregnant or attempting to induce pregnant, you ought to positively limit your tea consumption to 2 cups each day, or skip it altogether. tea can even interfere with the absorption of iron, too, therefore it's counseled that you simply} avoid drinking tea with meals and just drink it between them.

 How many cups of tea does one drink a day?

The Periodic Table Of SEO Success Factors

Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors or “signals.” SEO is about ensuring your content generates the right type of signals.

Our chart above summarizes the major factors to focus on for search engine ranking success (and thanks to Column Five Media, for the infographic design).

The Search Engine Land Guide To SEO explains factors in more depth, with tips and a tutorial on implementing them. Read on!

Get The Infographic! Read The Guide!

• Download PDFs of the complete or condensed versions, suitable for printing, from here.
• Get the code to embed the infographic on your site – a variety of sizes are available.
• Read more in Search Engine Land’s Guide To SEO

Source : http://searchengineland.com/seotable/

Difference between Google Panda and Google Penguin

What is Google Panda

Google launched Panda in February 2011, mainly as a change in its search results ranking algorithm. The main purpose of the update was just to keep those low quality and low content sites away from the top ranking results and give the actual quality sites their due.
As an obvious result, many websites with huge amount of advertising, or those with low quality content, saw a huge decline in the rankings. Ever since Panda was launched, there have been many updates to it ranging to over 22 in total.

What is Google Penguin

Another algorithm update from Google that gave SEO experts another blow was Penguin that was launched in April 2012. The idea underlying the update was simple enough- penalize and decrease the rankings of sites that breach Google’s Webmaster Guidelines set the by the search engine.
This included lowering the search engine rankings of all those sites that practice black-hat SEO techniques like duplicate content, keyword stuffing and cloaking to name a few.

Google Panda Vs Google Penguin

1. What are Google Panda updates ?
2. How To Recover From Google Penguin Update

Google Penguin, Panda, & Hummingbird

Search engine algorithms are based on a simple premise: searchers want an answer to their queries. For any search, there are hundreds or thousands of sites that offer a potential link or insight related to the query. As a result, search engines need to accomplish three goals:

• Disqualify all the sites that aren’t relevant.
• Return a list of sites that are relevant.
• Rank and prioritize those sites in order of importance, to identify which sites are the most relevant.

Because no single factor is sufficient to provide these insights, Google and other search engines use complex algorithms that blend dozens of factors. The exact formula isn’t known, but a range of topics are considered. These include:

• Link authority: Number of incoming links, quality of the sites, anchor text used
• On page factors: Such as title tags, responsive mobile design, page loading speed
• Brand metrics: Search volume for the brand, brand mentions, citations of brand name in connection with specific keywords
• Content: Quality and depth of content, frequency of new content updates, reads and shares on social media

Just when you think you’ve grasped the specific details of Google’s algorithm, it’s important to note that changes occur all the time. By understanding the historical trends in what’s changed and staying on top of how things are evolving, website owners stand the best chance of developing and implementing strategies that lead to great long-term rankings. For a more in-depth look at Search Engine ranking factors, see Moz’s annual Search Ranking Factors survey.

Google’s Recent Key Updates

Navigating Google’s current landscape requires not only a general understanding of search engine algorithms and how they operate, but specifics of recent updates. In the last few years, Google has implemented a number of changes that have hit site owners particularly hard. These have focused on three key areas: content and usability, the quality of links, and the importance of mobile and how we search. Here’s a closer look at each of these updates and what you need to know to be up to speed:

Panda

Google Panda was first introduced in February 2011, and has had several smaller updates rolled out since then. Panda started the ball rolling on the content discussion, focusing on eliminating low-quality or thin sites in favor of those with in-depth, regularly updated content. Panda also tackled sites with too much advertising and poor navigation, when commercial gains were clearly prioritized over user experience. Since Panda, content marketing has increased in popularity with a focus on blogging, on-site content, building off-site content assets through practices like guest blogging, and social media participation.
In July 2012, Google provided a series of questions to help webmasters evaluate whether their sites were in line with the search engine’s quality guidelines. Reviewing these questions provides the best sense of the types of issues Panda addresses, and the types of violations that are likely to get sites into trouble. The questions included:

• Would you trust the information presented in this article?
• Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
• Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
• Would you be comfortable giving your credit card information to this site?
• Does this article have spelling, stylistic, or factual errors?
• Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
• Does the article provide original content or information, original reporting, original research, or original analysis?
• Does the page provide substantial value when compared to other pages in search results?
• How much quality control is done on content?
• Does the article describe both sides of a story?
• Is the site a recognized authority on its topic?
• Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
• Was the article edited well, or does it appear sloppy or hastily produced?
• For a health related query, would you trust information from this site?
• Would you recognize this site as an authoritative source when mentioned by name?
• Does this article provide a complete or comprehensive description of the topic?
• Does this article contain insightful analysis or interesting information that is beyond obvious?
• Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
• Does this article have an excessive amount of ads that distract from or interfere with the main content?
• Would you expect to see this article in a printed magazine, encyclopedia or book?
• Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
• Are the pages produced with great care and attention to detail vs. less attention to detail?
• Would users complain when they see pages from this site?

Penguin

Google Penguin was the search engine’s response to so-called “black hat” SEO tactics for link building, which was first released in April 2012. Numerous updates have been rolled out since then. Manipulative link building techniques that focused on creating links through “link schemes” were targeted. These included buying links, building thin sites simply for the purpose of linking back to a main site, trading links, comment spam links, and similar tactics.
The era of Google Penguin has required site owners to take a much harsher view on link building. Each site, perhaps for the first time in the history of SEO, is expected to know and own its site link profile. The volume, quality, source, and content of links ultimately fall to the site’s owner. If dubious practices are detected, site owners may be required to audit their entire link profile and work to have poor quality links removed. Today, when building links, it’s smart to ask questions such as:

• Is this a high quality site?
• Is it relevant to my topic or niche?
• What does that site’s link profile look like?
• Will they use diverse anchor text to point to my site?

Hummingbird

Hummingbird reinforced everything that had been done through Google Panda and Penguin, but added two specific dimensions. Announced in late 2013, Hummingbird introduced the importance of mobile devices to search. For the first time, mobile responsive designs clearly have taken on increased importance. Many have argued that it’s also critical to have a mobile content strategy: that is, to assume that readers will be accessing your content from a variety of devices including smartphones and tablets and creating your content with a mobile-first mindset.
The second, and perhaps more exciting, component of Hummingbird was the introduction of contextual search. Until Hummingbird, search engines typically interpreted queries using what it identified as the most important keywords from a search. But with Hummingbird’s introduction, Google has begun to look at the relationship between terms to interpret context.
Many considered Hummingbird a natural evolution both of Google’s development and of the proliferation of mobile devices. After being in business for 15 years, Google’s developed an incredibly rich and sophisticated Knowledge Graph (or major database of all the information that it’s collected). As more and more users search on mobile devices, searches are evolving from short keyword driven inquiries to being structured the way we naturally speak and ask questions. Hummingbird is helping to ensure that Google is poised to understand and meet that demand.

Google Changes: Today and Beyond

Recent updates have set the tone for where we can expect future changes to go. There’s an increasing focus on content, links, and mobile presence. As an evolution, it’s expected that future updates will focus on refining these theories and increasing the accuracy of the updates. For example, many experts believe that a future Penguin link related update will target guest blogging and this video from Matt Cutts seems to confirm that.
If you’re interested in learning more, there are several strategies that can help you stay tuned to the latest changes. Following Google’s Blog, Webmaster Tools updates, and Matt Cutts’ personal blog are all great places to start. Regularly read industry trend pieces on sites like Search Engine Journal to get inside analysis and perspective from SEO professionals.

What Is The Google Pigeon Update?

Launched on July 24, 2014 for U.S. English results, the “Pigeon Update” is a new algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. Google stated that this new algorithm improves their distance and location ranking parameters.

What is the Hummingbird update?

Google Hummingbird is a search algorithm used by Google. Google started using Hummingbird about August 30, 2013, and announced the change on September 26 on the eve of the company's 15th anniversary. Gianluca Fiorelli said Hummingbird is about synonyms but also about context.

What is the penguin update?

Google introduced the Penguin update in April 2012, as a machine-learning algorithm to uncover spammy backlink profiles that not only devalues the impact of spammy backlinks' on rankings (as a previous Panda update did) but also penalizes websites employing low quality backlinks by de-ranking them.)

What is the Google Panda Update

Google's Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm. Google's Panda algorithm is designed to prevent sites with poor quality content from working their way into Google's top search results.

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